What is Digital Marketing? (Digital Marketing Basics)

by bkosko
What is Digital Marketing

What is Digital Marketing?

What is Digital Marketing

Digital marketing involves selling products and services through different channels, such as social media, SEO, email, and mobile devices. Even though digital marketing involves electronic devices, it can be done both online and offline.

I mean, with how accessible the internet is these days, more and more people are coming online EVERY DAY. Yes, still in 2022, the number of people online is increasing a lot each day. That makes digital marketing even that much more important for your business. Marketing has always been about engaging with your target audience at the ideal time and location. Today, this means you must meet them online, where they are already spending time.

Learn How to Create a Winning Digital Marketing Strategy!

Intro to Digital Marketing

If you want to learn more details about digital marketing, you can continue reading. If you want a quicker summary of digital marketing, you can click here. Throughout this article (and all of the articles provided by SuperbWebServices.com), you will find many links to other resources on this site.

This is to help you learn more about the web, marketing, and much more. Anyway, you may be wondering why digital marketing even matters. Well, I’m sure you are familiar with Google and Facebook. Because they control more eyeballs, Google and Facebook produce more revenue than any traditional media company. Does that not show you why digital marketing is important? It’s where all the attention is on the web.

In 2022, if you want your business to continue to grow, you are going to have to make digital marketing a part of your strategy at some point in the near future. So when people ask “what is digital marketing,” it is important that they can find the answer with all of the details provided. In this post, you will find just that (or links to find it, if it isn’t in this post specifically).

Online marketing and offline marketing are the two main pillars of digital marketing. However, we will just briefly go over each area of online marketing. You can find more information about the different types of digital marketing in separate posts.

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The History of Digital Marketing

In the 1990s, the term digital marketing initially arose. With the birth of the internet and the creation of the Web 1.0 platform, the digital age took off. The Web 1.0 platform allows users to locate the needed information but did not provide the sharing of this information via the web. Prior to that time, marketers throughout the globe were cautious about the digital platform. They were uncertain about the efficiency of their approaches because the internet had not yet been extensively accepted.

After the launch of the first clickable banner in 1993, HotWired purchased a few banner ads for their advertising. This marked the start of the transition to the digital marketing era. Due to this steady progression, 1994 witnessed the birth of new digital technology. In the same year, Yahoo was created.

Yahoo, also known as “Jerry’s Guide to the World Wide Web” after its founder Jerry Yang, received close to one million hits in its first year of operation. This led in sweeping changes in the digital marketing industry, with businesses altering their websites for greater search engine ranks. 1996 brought the introduction of several more search engines and tools, including HotBot, LookSmart, and Alexa.

1998 marked the commencement of Google. Microsoft created the MSN search engine. Then, Yahoo created Yahoo Search. Two years later, when the internet bubble burst, all of the smaller search engines were either left behind or deleted, giving the industry’s heavyweights greater freedom to thrive. In 2006, search engine traffic reached an all-time high of 6.4 billion per month, signaling the beginning of the digital marketing boom. Microsoft terminated MSN in order to compete with Google and Yahoo using Live Search.

Web 2.0 transformed users from passive to active. Web 2.0 facilitated engagement between users and businesses. The Internet was given the moniker “super information highway.” Online advertising and marketing in the United States generated around $2.9 billion in 2004. There are now social networking sites. MySpace was the first to start, followed by Facebook. Many businesses saw fresh marketing opportunities with these new websites. It created new commercial opportunities and ushered in a new age. With their increased resources, they require innovative marketing and social networking strategies.

The cookie enhanced web marketing. Advertisers seek innovative ways to capitalize on emerging technologies. Monitoring the browsing and usage habits of Internet users enabled the customization of promotional and marketing materials to their preferences. The initial cookie monitored user behavior. Cookies have evolved to enable advertisers to collect user information.

Customers have constant access to digitally marketed goods. According to Marketingtechblog, social media posting is the most common internet activity in the United States in 2014. The average daily use of social media is 37 minutes. Facebook, Twitter, Pinterest, and Instagram are heavily utilized by digital marketers. 70% of B2C marketers have acquired customers on Facebook. 67% of Twitter users make purchases from brands they follow. Premium companies are common on Pinterest (83.8 percent ). Primarily, marketers utilize LinkedIn, Twitter, and Facebook.

The digital market is always evolving. Digital marketers must respond to this transformation. They must keep an eye on emerging trends and Search Engine Algorithms. This contest is too close for defeat.

Future of Digital Marketing <- Place Internal Link Here

1. Search Engine Optimization (SEO)

“SEO” refers to a set of techniques meant to enhance the visibility and ranking of websites in unpaid search engine results. Because organic search is the most common way for people to discover and access online material, an effective SEO strategy is crucial for increasing the quality and number of website visitors. SEO relies on “organic” ranking, meaning you don’t pay to be there. SEO involves improving web content so Google and other search engines show it near the top of results pages.

Suppose. People searching for “vegan lasagna” want a recipe, ingredients, and cooking directions. If you wrote about vegan lasagna, you’d want your recipe to be found. To get vegan lasagna recipes, you must rank higher than other websites. SEO marketing is meant to be difficult because you don’t want anyone to be able to rank for anything. You want the information that comes up for each search time to be useful and accurate. Most online searches use Google. Google starts 75% of searches. You must understand search to rank higher in engines.

Learn more about SEO – What is SEO and How it Works?

2. Search Engine Marketing (SEM)

SEM, or search engine marketing, is the use of paid advertising to increase the visibility of your company’s products or services on search engine results pages (SERPs). When a user enters a certain keyword into a search engine, SEM enables your organization to show a result for that query. Search Engine Marketing (SEM) is one of the most efficient strategies to expand your consumer base and grow your business. SEM comes into play when you can’t compete on the SERPs without spending money, despite the fact that organic tactics are essential for long-term traffic generation.

3. Content Marketing

Content marketing is a marketing strategy that focuses on developing and distributing valuable, relevant, and consistent content to attract and maintain a clearly defined audience – and, ultimately, to generate profitable consumer action.

Learn more about content marketingWhat is Content Marketing

4. Social Media Marketing (SMM)

Social media marketing (SMM) uses social media channels to create a company’s brand, raise sales, and increase website traffic. It also uses data analytics to track performance and find interaction opportunities.

5. Pay-per-click Advertising (PPC)

PPC is an internet marketing approach in which advertisers pay for each ad click. It is a method of purchasing website visits rather than “earning” them. A PPC strategy comprises placing bids on the appropriate keywords. This requires performing keyword research to determine which queries to bid on. Consider brand, product, and competition terminology. PPC search advertising is widely used. Advertisers can bid for placement in the sponsored links of a search engine when a related keyword is searched. By bidding on “PPC software,” our advertisement may appear on the first page of Google.

If you have a limited budget, just bid on keywords with purchasing intent. However, if you have a larger budget, you can bid on keywords that target earlier stages of the buyer’s journey or terms that are relatively similar.

Learn more about pay-per-click advertising – What is Pay-Per-Click Advertising?

6. Affiliate Marketing

Affiliate marketing promotes others’ items for a commission. You’ve probably seen “affiliate link” or “sponsored post” labels on many websites or joined an affiliate network.

Affiliate marketing works like this:

  • Find an affiliate program or network. Examine the program’s merchandise or services, payment methods, and commissions.
  • If interested, register and wait for confirmation. Then add custom links from the software. When a user buys through your links, you’ll get a commission.
  • You can register and select programming from individual businesses or affiliate networks. To assist in choosing, programs are usually categorized. Once accepted, promote your affiliate links on your website, in newsletters, on social media, and everywhere else you can.
  • The network pays you when you meet the minimum payout level. PayPal, wire transfers, and cheques are common payments.

Learn more about affiliate marketing here – What is Affiliate Marketing?

7. Email Marketing

Email marketing helps companies notify customers about new products, sales, and changes. Its high ROI is important to most companies’ inbound strategies. Modern email marketing focuses on consent, segmentation, and personalization instead of mass mailings. Marketing automation handles much of the work. Long-term, a well-designed email marketing campaign increases sales and builds a company community.

Learn more about email marketing here – What is Email Marketing?

Digital Marketing FAQs

Digital Advertising vs. Digital Marketing

Using digital marketing increases brand exposure, provides product information, interacts with audiences, and monitors online reputation. In contrast, digital advertising helps companies market and promote items, offer discounts or promotions, and attract buyers. Digital marketing establishes a target client demographic, whereas digital advertising increases sales.

What is SEO?

SEO improves content and web pages to rank higher in search engine results. Using algorithms, search engines rank the most relevant pages first in the results. Using SEO strategies like keywords, meta descriptions, and links will boost your site’s ranking. Better rankings drive more traffic and customer confidence.

Check out these 10 SEO Tips to Help Your Business

What is Local Seo?

Local SEO optimizes your website for local SERPs. Discussing local events, maintaining accurate maps, and using social media can help local SEO. Local SEO differs from standard SEO. Local SEO helps people find nearby products, services, and information. A search for “shoes” yields different results than “shoes near me.” Businesses should have an accurate Google My Business profile for local searches.

Learn more about SEO – What is SEO and How it Works?

On-Page vs. Off-Page SEO

On-page SEO includes content, back-end optimization, meta tags, etc. Off-page SEO is difficult. Outside-page SEO refers to everything that happens off your website. Domain authority and backlinks are examples.

How Long Does SEO Take?

SEO is a never-ending process, despite our wishes. Staying on top by sustaining traffic and increasing conversions requires continual effort and modifications to Google’s algorithms. Each business has distinct difficulties to overcome. Depending on industry competitiveness, website design, etc., one company may meet targets in two months while another takes four.

Why is Keyword Research Important?

SEO hinges on keyword research. Keyword research is vital for improving search engine results. SEO efforts examine rivals’ keywords and phrases to determine which to target for on-site optimization. Without keyword research, it’s hard to determine what your target audience wants and how to optimize your website.

What is Keyword Stuffing?

Adding a lot of keywords to your text is called “keyword stuffing,” and Google may penalize you for it. When sites add ranking keywords to their content, they don’t focus on providing high-quality information, which Google rates most. Instead, offer keywords naturally and meaningfully.

Why is Mobile SEO Important?

Rising mobile search inquiries have made smartphone SEO more vital. Google says mobile devices now make more searches than desktops. Businesses must optimize websites and content for mobile users. Creating a website that adapts to mobile settings is key to improving the mobile user experience and achieving Google’s mobile-friendly classification.

What are Meta Tags?

Meta tags offer Google and website visitors with information about a website in search results. Title tags should be less than 60 characters and include your company’s name if space allows. A meta description appears below a SERP listing to attract visitors. Meta descriptions should have a call-to-action, such as “Learn more here,” and be no more than 155 characters. Google examines and indexes meta tags, so include your company name and page-specific keywords.

Is Video Important with Regards to SEO?

Yes! One study found that pages containing embedded videos are 53 times more likely to rank on Google’s first page.

Blended searches can help videos rank well (i.e., a results page may display a combination of web pages, PDFs, videos, and photographs in response to a keyword or phrase query). Google’s concentration on video results reflects its shift away from keywords and towards high-quality content; because videos are more engaging and beneficial to consumers, they rank well.

What is Social Media?

Social media platforms link users through shared content. These websites were developed for social networking, but social media marketing is becoming common. Businesses use social media to market products and services, engage with customers, and enhance brand awareness.

What is Social Media Marketing?

Social media is used for brand awareness and consideration. Social media platforms allow businesses to engage their target audience with relevant information and connections. Businesses can convert leads into consumers by communicating with their audience and offering free trials or offers.

How to Grow Your Email List?

You can include opt-in options on the homepage of your website and in your blog posts. Also, you can offer freebies and useful information to your readers to turn them into subscribers. You can also add opt-in sections to your Facebook or Twitter accounts as well.

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