What is Content Marketing?

by bkosko
What is Content Marketing

What is Content Marketing?

Content marketing is the planning and posting of content on social media, blogs, websites, podcasts, and other channels. The goal is to improve brand recognition, sales, engagement, and brand loyalty.

It helps to establish and maintain client relationships. When your audience sees you as a partner involved in their success and a source of advice and direction, they’ll buy from you.

Content Marketing Works:

Blogs increase leads by 67%.

47% of purchasers view 3-5 pieces of material before contacting sales.

Content-marketing-using businesses develop 30% faster than others.

72% of B2B marketers say this type of marketing increases engagement and leads.

What is Content Marketing?

4 Steps of Effective Content Marketing

Most start with content marketing. 61% of users prefer organizations that offer custom content, and it generates 54% more leads. Material marketing involves creating and distributing valuable, consistent material to attract and retain customers. The idea is to attract the right audience, based on the profiles you’ve created, and take them from prospect to lead to customer to repeat client.

If you want to create content your audience can’t wait to read, carefully plan and organize the material. Just knowing “what is content marketing” isn’t enough. You have to be effective in your approach

1. Determine the characteristics of the target audience for your content.

Segmenting your audience and delivering personalized content is essential for engaging them. If you do not personalize your content, you will miss opportunities to interact with people, increase brand awareness, and grow your business by establishing thought leadership credibility. What does your audience care about? Determine what motivates their desire for further information.

2. Stick to a schedule when publishing your content.

You have invested time and effort into generating meaningful information, so ensure that it is published in a consumable format. Utilizing planning tools that generate an outline for various marketing initiatives, such as a content calendar and social media calendar, is advantageous. Utilize your website and social media sites to continue to expand your online presence and share your knowledge.

For instance, publish your content on a blog and then tweet the link to your company’s Twitter followers with the proper hashtags. According to studies, tweets with hashtags receive twice as much interaction as tweets without hashtags. It has also been shown that engagement decreases when using more than two hashtags, so use them sparingly.

3. Google likes content that is relevant, useful, engaging, and frequently updated.

Your published content should all be “shareable.” This means that it must be relevant, useful, and/or fascinating to your target audience in order for them to want to share it with their coworkers, peers, and other contacts. The greater the emotional connection someone may make with your content, the more likely they are to continue sharing it.

Start by carefully arranging your content. Having calendars or other planning tools will enable you to accomplish this. Consider significant events or trends within your industry of interest. For example, October is Small Business Month for Women. During this month, highlight the achievements of women in business and recognize women entrepreneurs.

4. Continue to develop your brand.

After creating content, distribute it to prospects and customers using a range of channels, such as email, social media, and your website. What then? Maintain your current level of participation. Continue to represent the company’s values and practices in your writing. Maintain and generate fresh material that is representative of your brand, geared toward your target audience, and beneficial to those that consume it. Investing in your digital marketing strategy enables your company to continue constructing its online presence and, ultimately, generate greater exposure and revenue.

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Types of Content Marketing

Your marketing strategy can include many types of content marketing.

1. Social Media

With over 3.6 billion social media users, it’s simple to see why so many companies engage in social media marketing. Facebook, Instagram, Pinterest, LinkedIn, and Snapchat are all platforms that may be used to generate and share content (e.g. photos, live videos, pre-recorded videos, stories).

2. Blog

Blogs are a creative form of inbound material that can serve several purposes. With a blog, you may link internal and external material, add social share buttons, and provide product information.

3. Podcast

49% of 12-to-32-year-olds in the US listened to a podcast in the past month, averaging 6 hours per week. Many businesses and media outlets now produce and distribute podcasts. Podcasts can be about any subject, allowing for creativity. You pick the podcast’s frequency, guests, promotion, and episode length.

4. Video

69% of consumers prefer to learn about a brand’s product or service via video, according to Wyzowl. Video marketing may boost conversions, ROI, and audience engagement. You can post videos on social media, landing pages, or co-marketer websites.

5. Paid Ads

Paid ads can help you reach a wide audience and position yourself where you want to be seen, especially when combined with inbound marketing. Social networking, landing pages, banners, and sponsored content all allow paid ads.

What is Content Marketing FAQs

Here are some of the frequently asked questions about content marketing:

What is Content Marketing?

Content marketing is an organic strategy for creating and sharing valuable, relevant material to engage consumers. How the target audience is approached differs between inbound and outbound marketing. Billboards, ads, and other types of advertising are used in Outbound marketing.

This type of marketing creates content people want. You answer via blog, social media, and videos. You’re not just trying to attract their attention; you’re trying to encourage them to do business with you. This is customer-centric marketing, which prioritizes consumer needs. Once they’re on your website, you provide more content to lead them through the buyer’s journey.

Can Businesses Do Content Marketing?

Businesses can use content marketing. B2C companies employ content marketing, but B2B companies do too. Whether you run an eCommerce, brick-and-mortar, or SaaS company, content marketing may help you succeed. Start with a blog, YouTube channel, or social media account. If you’re providing content, you’re on the right route for maximum ROI.

Learn more about digital marketing – What is Digital Marketing?

How Long Does it Take to Rank First on Google?

If you want instant success (a high ranking on Google’s SERPs), you’re in the wrong field. Content marketing takes time. Only 5.7% of newly published content enters the top 10 in 12 months.

With a plan, you can move your pages up faster than if you execute randomly, but even the most effective marketers don’t see results instantly. If you publish useful content and target the right keywords, your site will stay at the top of SERPs and continue to attract visitors.

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